Even More Teaching Activities
Protect the Brand or Grow the Profit?
In this activity, consumers visit a well-known store to buy some furniture, but the salesperson operates in their own interests,…
Managing Salespeople
This activity highlights an ineffective situation for a mobile home loan salesman for a bank. Review the situation – what…
Positioning Our New Product
In this exercise, students are presented with alternative positioning slogans for a smart phone firm - which one would they…
New Product Evaluation
Students review a new product that never went ahead. Did the firm made the right decision, or should they have…
Interpreting Research Results (Concept Test for a New Product)
This activity summarizes the results of research into a potential new product – hot chili flavored ice cream. The firm…
Real Burger World (RBW) Case Study
RBW was a small hamburger chain established in the UK in the early 2000’s. Despite a significant financial investment, professional…
