Even More Teaching Activities
Direct Marketing Terms
The terms and jargon of direct marketing are sometimes confusing. In this activity, the task is to match the definition/term to its best description. EXCLUSIVE MEMBER ACTIVITY
Should We Launch? It’s Your Call!
This case study highlights the experience of two uni graduates have gotten themselves into a business 'mess'. They are now at the stage of making a major dollar investment, and suddenly they’re not so sure it’s a a good idea.
Understanding Marketing Orientation
In this exercise, students are required to identify which Marketing Orientation/Philosophy that different firms appear to follow, based on the statement that they have made on the way that they operate their business.
Should We Empower Our Staff?
A large department store chain are discussing the merits of introducing a system of greater staff empowerment. But the team cannot decide what to do - can your students help them?