Classic and Iconic Advertising Campaigns

Consumer Behavior, Discussion Exercises, Member Activities, Products and Brands, Promotion, video

In this video-based task, students review the Art & Copy documentary, which highlights many of the classic and iconic TV commercials of all time and why and how they contributed to breakthroughs and improved understanding of advertising and communication. Please note that the documentary runs about an hour, plus the activity which primarily consists of review questions. A great task for marketing communications and similar topics.

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About The Author

Geoff Fripp

Geoff Fripp is an experienced marketing educator and practitioner with many years of expertise in teaching and industry roles. As the founder of Great Ideas for Teaching Marketing, Geoff has created over 500 activities and tools to help educators deliver engaging and practical lessons across diverse learning styles and student levels. With nearly 2,000 lectures across ten universities, including 19 years at the University of Sydney, Geoff is recognized for his practical approach to marketing education. Geoff’s industry background includes senior marketing roles at medium and large firms, as well as entrepreneurial ventures. He has authored and co-authored textbooks with Pearson Education, as well as developing more than a dozen case studies for their marketing textbooks.