In this video-based task, students review an ad for McDonald’s UK where they are promoting their McCafé offering, as compared to visiting a “trendy” coffee shop. This is considered a classic case study for marketers as it clearly shows the concepts of positioning and differentiation.
In this classic case study students will explore WestJet’s Christmas Miracle campaign that went viral and gained significant earned media. This campaign helped to build emotional loyalty for the brand.
Classic Case Study: WestJet Christmas Miracle Review the Teaching Activity
This is NOT a teaching activity. Instead, it is a series of eight in-depth (5-10 mins) videos on Customer Lifetime Value that you can choose from to give students a deeper understanding of these topics.
Video Series on Customer Lifetime Value Review the Teaching Activity
This is NOT a teaching activity. It is a series of 14 in-depth (5-10 mins) videos on market segmentation and targeting that you can choose from to give your students a deeper understanding of these topics.
Video Series on Segmentation and Targeting Review the Teaching Activity
This is a classic marketing case study from 2009. It was a major repositioning campaign for Domino’s Pizza (in the USA market) entitled “Pizza Turnaround”. It is based around two short videos.
Classic Case Study: Domino’s Turnaround Repositioning Review the Teaching Activity
Diamond Shreddies 2008 campaign is another classic marketing case study. It plays on the idea that Shreddies, which were traditionally square-shaped, had been “transformed” into a new, diamond-shaped version. But nothing changed except for their sales.
Classic Case Study: Shreddies Cereal Review the Teaching Activity
In this mini case study (with a video case summary as well), students will review how an insurance company was able to make intangible services “tangible”.
Making Services Tangible (Video Case Study) Review the Teaching Activity
This is NOT a teaching activity. Instead, it is a series of ten in-depth (5-10 mins) videos on positioning and perceptual maps that you can choose from to give students a deeper understanding of these topics.
Video Series on Positioning and Perceptual Maps Review the Teaching Activity
This is the video version of the had-copy rebus puzzles for marketing activities. There are four videos of 12 puzzles each. Each video runs for five minutes. A great refresher task and a bit of fun revision.
Marketing Rebus Puzzles (Video Version) Review the Teaching Activity
This is a 16 multiple-choice question video quiz on matching famous brands to their tag-lines. It is designed as a fun, interactive and team-building or ice-breaker exercise for students.
Pick the Slogan: VIDEO Review the Teaching Activity