Strategy and Plans Archives - Page 12 of 13 - Great Ideas for Teaching Marketing

List of All Marketing Tools for Members

Analysis and Metrics, Marketing Environment, Member Activities, PESTLE, Strategy and Plans, Tools, video

A list of all the free and member only tools available on Great Ideas – contains over 20 tools, premium templates, and games – all in one handy place.

Marketing Mix Sim Game

Analysis and Metrics, Free Activities, Games and Quizzes, Marketing Mix, Sim Games, Strategy and Plans

This Sim Game is structured around the 4Ps marketing mix. Students manage up to 2 brands across 5 rounds to see which team can have the most marketing success. The game is Excel-based and is easy-to-use.

Does Marketing Have the Lead?

Discussion Exercises, Introductory Concepts, Member Activities, Strategy and Plans

In this activity students identify the role and influence of marketing in various key projects for a company. It is a helpful exercise for students to understand the breadth and extent of how marketing impacts a company overall. Also a helpful activity for introducing the concept of internal marketing.

Role of Capabilities

Discussion Exercises, Member Activities, Strategy and Plans

Students review several key strategic points about Apple, in order to identify the role of their strategic capabilities and how that gives them an ongoing competitive advantage in the marketplace.
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The Marketing Challenge of Anti-Consumerism

Consumer Behavior, Discussion Exercises, Ethics, Free Activities, Marketing Environment, Strategy and Plans

This activity addresses the trend of anti-consumerism and provides a brief profile of an anti-consumer. Students discuss the change in consumer behavior and its resultant impact on marketing activities.

Patagonia Case Study: Marketing to Anti-Consumers

Case Study, Consumer Behavior, Ethics, Member Activities, Pricing, Segmentation and Positioning, Strategy and Plans

This case looks at Patagonia, a company that is highly successful in terms of growth and profits, but also makes a substantial contribution to the environment, sustainability, and even to the anti-consumer movement and ideology.

Using Different Bases for Market Segmentation

Consumer Behavior, Member Activities, Review Exercises, Segmentation and Positioning, Strategy and Plans

In this activity, students need to segment consumers – based on their comments, attitudes, and behaviors – using demographic, psychographic, and behavioral segmentation bases, to construct three different segmentation structures. Then they need to determine which segmentation structure is the best from a marketing perspective.

Retail Wars Sim Game

Analysis and Metrics, Games and Quizzes, Member Activities, Places and Channels, Sim Games, Strategy and Plans

Welcome to the Retail Wars Sim Game! In this Sim Game, student teams will compete against each other in a new and growing retail sector. Each team starts with one store and can grow their retailing empire to 20 stores. As a retailer, students need to make decisions on all 7Ps of the marketing mix each round of the game. A fun and engaging game to play.

Pepsi AM Breakfast Soda: Classic Case Study

Case Study, Consumer Behavior, Free Activities, New Product Process, Role Plays, Strategy and Plans

This is another classic case study, when Pepsi tried to create a breakfast market for cola. This activity is structured in two teaching formats and can be run as a role-play exercise or as a case study discussion.

Growing Market Share: Burger King Case Study

Analysis and Metrics, Case Study, Consumer Behavior, Member Activities, Places and Channels, Products and Brands, Strategy and Plans

In this mini case study, students assess Burger King’s strategy to grow its market share in their home market in 2023 and beyond. The firm undertook an aggressive marketing program across multiple marketing mix elements, and started to look at product-based (rather than firm-based) differentiation as the key to their growth success.