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Strategy and Plans
This Sim Game is structured around the 4Ps marketing mix. Students manage up to 2 brands across 5 rounds to see which team can have the most marketing success. The game is Excel-based and is easy-to-use.
In this activity students identify the role and influence of marketing in various key projects for a company. It is a helpful exercise for students to understand the breadth and extent of how marketing impacts a company overall. Also a helpful activity for introducing the concept of internal marketing.