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Great Ideas for Teaching Marketing

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      • Decisions and Mini-Cases
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Strategy and Plans

Developing a Marketing Mix

In this exercise, students select the most appropriate marketing strategy and then develop a suitable marketing mix, based upon a
proposed new chain of Italian and pizza restaurants.

Categories Decisions and Mini-Cases, Introductory Concepts, role play, Services/CRM, Strategy and Plans

Strategy Hierarchy Levels

In this exercise, students required to determine at what strategy hierarchy level each of the following marketing decisions have most likely been made; choosing from corporate, strategic business unit (SBU) or functional (within marketing).

Categories Discussion Exercises, Review Exercises, Strategy and Plans

Strategy Focus

In this exercise, students need to review the possible strategy development path for a textbook publisher, which is a firm that tends to pursue virtually whatever market opportunities that have been presented.

Categories Discussion Exercises, Introductory Concepts, Strategy and Plans

Improving the Marketing Mix

In this exercise, students are required to review the top-level financials of a small chain of hamburger stores and suggest improvements to their marketing mix.

Categories Analysis and Metrics, Discussion Exercises, Introductory Concepts, Pricing, Strategy and Plans

Working with the Marketing Mix

This exercise is designed to illustrate how the marketing mix works together to implement the organization’s marketing strategy, which should meet the needs of a defined target market.

Categories Introductory Concepts, New Product Process, Services/CRM, Strategy and Plans

What is Marketing at McDonald’s?

In this activity, students review an overview of McDonald’s in their early days to identify the reasons for their success and the importance of marketing in their overall performance.

Categories Discussion Exercises, Introductory Concepts, Marketing Environment, Strategy and Plans

Are these Marketing Tasks?

For this exercise, students review a list of work tasks and identify which ones are likely (or not) to be part of a marketing role – an activity designed to help students further understand what a marketer does.

Categories Discussion Exercises, Introductory Concepts, Review Exercises, Strategy and Plans

Which Marketing Orientation is Best?

In this activity, students are presented with a discussion from a manager’s meeting for a new manufacturer of bicycles. The students’ task is to determine which marketing orientation/philosophy they should adopt.

Categories Decisions and Mini-Cases, Introductory Concepts, Strategy and Plans

Understanding Marketing Orientation

In this exercise, students are required to identify which Marketing Orientation/Philosophy that different firms appear to follow, based on the statement that they have made on the way that they operate their business.

Categories Introductory Concepts, Review Exercises, Strategy and Plans
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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