This activity is designed to strengthen your students’ understanding of co-branding and how to implement it. It is designed as an interactive task, stressing the benefits and risks of co-branding initiatives.
Co-Branding Challenge Exercise Review the Teaching Activity
This activity explores service recovery and challenges students to decide whether the hotel should adopt a uniform recovery policy for all guests or tailor its response based on different customer segments. The same service failure situation is presented, but there are seven segments to consider each with varying long-term value to the hotel chain.
Service Recovery Across Customer Segments Review the Teaching Activity
This Walmart case study offers students a real-world example of cost leadership and successful retail strategy. By reviewing its Everyday Low Pricing, economies of scale, and efficient logistics management, students will gain insights into this competitive strategy. A great exercise for delving into the reasons for Walmart’s dominance in a highly competitive market sector.
The Success of Walmart Case Study Review the Teaching Activity
This task is designed as a hands-on activity where students visit two competing retailers an act as a mystery shopper and evaluate the retail design, atmosphere, and overall presentation of the players. This then leads into an in-class discussion on retail atmospherics and how it impacts shopping behavior as well as consumer perceptions.
Mystery Shopper Exercise and Worksheet (Retailing) Review the Teaching Activity
This Starbucks case study focuses on their longstanding “third place” concept, which has been a key component of their success and differentiation. However, your students will need to assess whether this “third place” offering remains a viable strategy in today’s marketing environment, considering trends like remote work, increased competition, cost of living concerns, and shifting consumer expectations.
Starbucks Third Place Positioning – Still Relevant? Review the Teaching Activity
In this mini case study, students explore the strategic challenges facing Starbucks, including its drift away from its core brand identity and its “third place” experience. Due to its expansion and diverse product offerings, Starbucks strengths have transformed into potential weaknesses. Students will review how operational inefficiencies, market pressures, and changing consumer behaviors have impacted the brand, and assess whether the proposed strategic changes will be effective. NOTE: This activity can also be run as a video case study, with an optional detailed video to show students.
Addressing the Challenges Facing Starbucks Review the Teaching Activity
In this activity, students will explore the concept of demarketing and its application to managing overtourism in popular destinations. Students will analyze real-world examples of strategies used by governments, tourism boards, and local communities to limit tourist numbers and their impacts.
Using Demarketing for Overtourism Review the Teaching Activity
In this activity, students will analyze four distinct market segments identified by an insurance firm and develop a tailored 7Ps marketing mix to appeal to one of these segments. Each segment has unique characteristics based on a matrix with two axes: active vs. passive insurance seekers and price vs. non-price sensitivity. You can choose to assign segments to groups or let students choose one or more segment to target.
Crafting a Targeted Marketing Mix for Segments Review the Teaching Activity
This activity helps students understand the differences between push and pull marketing strategies, including how each approach targets intermediaries or consumers. Students will analyze scenarios and identify tactics, allowing them to determine when and how to use these strategies effectively in real-world marketing contexts.
Push versus Pull Marketing Strategies Review the Teaching Activity
This activity focuses on evaluating and selecting loyalty strategies for a small regional bank. The bank faces significant challenges in retaining high-value customers due to competition from larger banks and digital-first services. A list of 20 loyalty strategies are outlined for students. Students need to assess these strategies based on criteria like cost, feasibility, and impact, using a scoring model to recommend the most effective approaches for enhancing customer retention and differentiation in a competitive market.
Designing a Loyalty Strategy for a Bank Review the Teaching Activity