Should We Use a Wholesaler?
Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?
Should We Use a Wholesaler? Review the Teaching Activity
Places and Channels
Channel Conflict Challenges
This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.
Channel Conflict Challenges Review the Teaching Activity
Handling Channel Conflict
When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation?
Handling Channel Conflict Review the Teaching Activity
Selecting Distribution Channels
Students are presented with a list of common distribution channels for a bank. The task is to identify the most appropriate mix of channels for two different banks.
Selecting Distribution Channels Review the Teaching Activity
Which Channel Would You Choose?
Assuming that Pizza Galore wanted to introduce a mini breakfast pizza), then which would be the best channels for them?
Which Channel Would You Choose? Review the Teaching Activity
Converting Logistics to Customer Value
For this activity, the student task is to determine which parts of Walmart’s customer/marketing offerings are made possible due to their efficient logistics system.
Converting Logistics to Customer Value Review the Teaching Activity
The Value of Logistics in Coke’s Marketing Mix
In this task, students need to determine, from the information provided, which one of their 4P’s is the most important in their marketing mix – with a particular focus on logistics.
The Value of Logistics in Coke’s Marketing Mix Review the Teaching Activity
Do Manufacturers Like Private Labels?
Why would a large manufacturer want to produce a private label product that will directly compete against their flagship product? Hopefully this activity will provide the answer.
Do Manufacturers Like Private Labels? Review the Teaching Activity
Impact of Reduced Staff Empowerment
Students review a retailer who have changed their refund policy – did management make the right decision by reducing staff empowerment? Includes aspects of CRM and CLV.
Impact of Reduced Staff Empowerment Review the Teaching Activity
Should We Introduce a CRM Program?
Students help a major department store to evaluate their idea for a new CRM program. What advice do they give them?
Should We Introduce a CRM Program? Review the Teaching Activity