Experiments

Mystery Shopper Exercise and Worksheet (Digital)

Digital Marketing, Experiments, Marketing Environment, Member Activities, Places and Channels, Research and MIS, Review Exercises

This task is designed as a hands-on activity where students compare the website design and functionality of two competing firms, by acting as online mystery shoppers in order to evaluate the likely effectiveness of the website and its impact on the brand and supportive physical evidence. This then leads into an in-class discussion on website design and how it impacts consumer perceptions and behavior.

Mystery Shopper Exercise and Worksheet (Digital) Review the Teaching Activity

In-Class Experiments: Sales Promotions

Consumer Behavior, Discussion Exercises, Experiments, Games and Quizzes, Marketing Mix, Member Activities, Pricing

This task is designed to engage your students with a series of interactive sales promotion trade-offs. They will need to choose between competing offers – creating a series of in-class experiments. It is helpful exercise for determining the power and ideal structure for sales promotion to drive and influence consumer behavior. It also works as a great in-class discussion tool and even an ice-breaker exercise.

In-Class Experiments: Sales Promotions Review the Teaching Activity

Mystery Shopper Exercise and Worksheet (Retailing)

Experiments, Marketing Environment, Member Activities, Places and Channels, Research and MIS, Services/CRM

This task is designed as a hands-on activity where students visit two competing retailers an act as a mystery shopper and evaluate the retail design, atmosphere, and overall presentation of the players. This then leads into an in-class discussion on retail atmospherics and how it impacts shopping behavior as well as consumer perceptions.

Mystery Shopper Exercise and Worksheet (Retailing) Review the Teaching Activity

Impact of Country of Origin Effects

Experiments, International, Member Activities, Products and Brands, Segmentation and Positioning

This task is designed as a series of trade-off choices to identify the power and impact of country-of-origin effects in consumer decision making. Your students will act as consumers and identify which one product that your would choose to buy from each of the choices. They will consider three options for each product: a product connected to its country of origin (at a premium price), a locally made version (mid price) and a product from a non-connected country (low price).

Impact of Country of Origin Effects Review the Teaching Activity

In-Class Experiments: Product Design

Consumer Behavior, Discussion Exercises, Experiments, Marketing Mix, Member Activities, New Product Process, Products and Brands

This task is designed to engage your students with a series of interactive product design trade-offs. They will need to choose between competing offers – creating a series of in-class experiments. It is helpful exercise for determining the power and ideal structure for product mix design decisions to drive and influence consumer behavior. It also works as a great in-class discussion tool and even an ice-breaker exercise.

In-Class Experiments: Product Design Review the Teaching Activity

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