B2B Marketing Archives - Page 3 of 4 - Great Ideas for Teaching Marketing

Impact on Positioning

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels, Products and Brands, Segmentation and Positioning

This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.

Impact on Positioning Review the Teaching Activity

Which Store to Franchise?

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels

In this activity, students need to determine whether a fast-food restaurant or a convenience store would be a more appropriate vehicle for franchising?

Which Store to Franchise? Review the Teaching Activity

Should You Have Your Own Sales Team?

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels, Promotion

In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents?

Should You Have Your Own Sales Team? Review the Teaching Activity

Should We Use a Wholesaler?

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels, Promotion

Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?

Should We Use a Wholesaler? Review the Teaching Activity

Channel Conflict Challenges

B2B Marketing, Discussion Exercises, Free Activities, Places and Channels

This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.

Channel Conflict Challenges Review the Teaching Activity

Handling Channel Conflict

B2B Marketing, Decisions and Mini-Cases, Member Activities, Places and Channels, Products and Brands, Promotion

When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation?

Handling Channel Conflict Review the Teaching Activity

Which Channel Would You Choose?

B2B Marketing, Discussion Exercises, Free Activities, New Product Process, Places and Channels

Assuming that Pizza Galore wanted to introduce a mini breakfast pizza), then which would be the best channels for them?

Which Channel Would You Choose? Review the Teaching Activity

Setting Your Price

Analysis and Metrics, B2B Marketing, Member Activities, Pricing

Students assume that they decide to start a business as a marketing consultant. How much do they need to charge for their consulting services?

Setting Your Price Review the Teaching Activity

Do Manufacturers Like Private Labels?

B2B Marketing, Decisions and Mini-Cases, Member Activities, New Product Process, Places and Channels, Products and Brands

Why would a large manufacturer want to produce a private label product that will directly compete against their flagship product? Hopefully this activity will provide the answer.

Do Manufacturers Like Private Labels? Review the Teaching Activity

What CRM Tactics Should We Use?

B2B Marketing, Decisions and Mini-Cases, Free Activities, Services/CRM, Strategy and Plans

For this exercise, students are the marketing manager for a large hotel chain, where they are asked to put together a CRM program for the hotel’s major customers.

What CRM Tactics Should We Use? Review the Teaching Activity