Analysis and Metrics Archives - Page 13 of 13 - Great Ideas for Teaching Marketing

Using Market Research Results

Analysis and Metrics, Introductory Concepts, Member Activities, Research and MIS, Strategy and Plans

This mini case is for a hotel chain who have conducted a customer satisfaction survey. Given these research results, what advice can be given?

Using Market Research Results Review the Teaching Activity

Analyzing Campaign Results

Analysis and Metrics, Member Activities, Promotion, Research and MIS, Services/CRM

In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their task is to interpret the campaign’s results.

Analyzing Campaign Results Review the Teaching Activity

Using Cross-Tabs

Analysis and Metrics, Free Activities, Research and MIS

This activity is designed to highlight the value of using cross-tabs to help analyze market research data.

Using Cross-Tabs Review the Teaching Activity

Reviewing a Multi-Attribute Model

Analysis and Metrics, Consumer Behavior, Free Activities, Research and MIS, Tools

In this exercise, students review the results of a multi-attribute attitude model, which compares consumer’s perceptions of two fast food restaurants (McDonald’s and Burger King).

Reviewing a Multi-Attribute Model Review the Teaching Activity

Interpreting Research Results (Concept Test for a New Product)

Analysis and Metrics, Member Activities, New Product Process, Research and MIS

This activity summarizes the results of research into a potential new product – hot chili flavored ice cream. The firm undertook taste-test research to help determine whether they should launch this new product?

Interpreting Research Results (Concept Test for a New Product) Review the Teaching Activity

Which Research Design to Use?

Analysis and Metrics, Member Activities, Research and MIS, Review Exercises

In this activity, students need to consider the information challenges facing Pizza Hut and identify the most suitable market research or market information approach they should use to help gather information.

Which Research Design to Use? Review the Teaching Activity

Change in Retailer Relationships: Good or Bad?

Analysis and Metrics, B2B Marketing, Discussion Exercises, Marketing Environment, Member Activities, Places and Channels

In this exercise, students need to evaluate how well this manufacturer is progressing with their retailer relationships (in its micro-environment).

Change in Retailer Relationships: Good or Bad? Review the Teaching Activity

What’s the Best Marketing Strategy?

Analysis and Metrics, Decisions and Mini-Cases, Member Activities, Strategy and Plans

In this mini case study for a manufacturer of pasta, students are faced with evaluating a choice of four strategic options – which one will they choose?

What’s the Best Marketing Strategy? Review the Teaching Activity

Using the Product/Market Growth Matrix

Analysis and Metrics, Discussion Exercises, Free Activities, Products and Brands, Strategy and Plans, Tools

The student task in this activity is to classify the examples provided into one of the four categories on the product/market growth matrix (also sometimes referred to as Ansoff’s model).

Using the Product/Market Growth Matrix Review the Teaching Activity

Improving the Marketing Mix

Analysis and Metrics, Discussion Exercises, Introductory Concepts, Member Activities, Pricing, Strategy and Plans

In this exercise, students are required to review the top-level financials of a small chain of hamburger stores and suggest improvements to their marketing mix.

Improving the Marketing Mix Review the Teaching Activity