Even More Teaching Activities
Plotting on the Product Life Cycle
For this activity, students will use the product life cycle free Excel tool to map products onto the four stages…
SWOT Analysis (Free Tool)
This is a free SWOT analysis Excel tool, which is simple and easy to use for students to prepare detailed…
What Level of Information Search?
In this activity, students need to identify the factors that influence the consumer to spend more/less time in the information…
Sexual Advertising Appeal: Fit with Brand?
This viral sales promotion met its various marketing objectives, but questions can be raised about the brand’s integrity and fit…
Promotional Mix MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the PROMOTIONAL MIX. It is a fun and interactive approach to…
Tapping into Consumer Motivations
What motivates a consumer to purchase from a restaurant? Sounds simple, but when it comes to identifying motivations, it is…
