A local fitness center has constructed a marketing plan. Unfortunately, it is not very well designed and has numerous problems. The task of your students is to identify at least 15 problems with the plan. A great exercise in understanding the role and purpose and structure of the marketing plan.
What’s Wrong with the Marketing Plan? Review the Teaching Activity
In this mini case study (with a video case summary as well), students will review how an insurance company was able to make intangible services “tangible”.
Making Services Tangible (Video Case Study) Review the Teaching Activity
Your students take the role of a brand manager of a successful frozen-food brand. But it is in the maturity phase of the PLC and needs to pursue other growth options. Students evaluate five potential new lines and line extensions to help guide the brand forward.
Which Line of New Products Should We Pursue? Review the Teaching Activity
In this activity students are presented with a managers meeting that is discussing whether or not to implement mystery shopping market research program. There are good arguments for and against. The students need to decide whether they would implement the program.
Should We Use Mystery Shoppers? Review the Teaching Activity
Students are presented with five personal selling scenarios where the salesperson has NOT executed their selling role ideally. The task is to identify what was gone wrong and what could be improved in each scenario.
Analyzing the Salesperson’s Performance Review the Teaching Activity
In this activity, students are presented with a list of 35 actions that would be undertaken by a professional sales person. Their task is to match the actions to one of the seven steps in the personal selling process.
Key Steps in the Selling Process Review the Teaching Activity
In this activity students review a series of common marketing claims that would be generally considered to be misleading. There are 12 examples to consider, with students making a judgment call on which ones to retain and which ones would be unethical and/or ineffective. A pragmatic approach to understanding marketing tactics.
Misleading Marketing Claims – or Not? Review the Teaching Activity
This is NOT a teaching activity. Instead, it is a series of ten in-depth (5-10 mins) videos on positioning and perceptual maps that you can choose from to give students a deeper understanding of these topics.
Video Series on Positioning and Perceptual Maps Review the Teaching Activity
This is a second set of rebus puzzles on Great Ideas. In this task, students solve a series of puzzles that combines pictures, symbols, and letters to represent a word or phrase in marketing. Contains 24 puzzles.
Fun Rebus Puzzles for Marketing Students (Part 2) Review the Teaching Activity
This is the video version of the had-copy rebus puzzles for marketing activities. There are four videos of 12 puzzles each. Each video runs for five minutes. A great refresher task and a bit of fun revision.
Marketing Rebus Puzzles (Video Version) Review the Teaching Activity