Run Like a Girl Mini Case Study

Consumer Behavior, Decisions and Mini-Cases, Digital Marketing, Ethics, Member Activities, Products and Brands, Promotion, Social, video

This is a MINI case study version of the Classic Case Study Run Like a Girl campaign, also available on Great Ideas. This one is more suitable for shorter in-class use and focuses more on the marketing and brand aspects of the campaign.

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About The Author

Geoff Fripp

Geoff Fripp is an experienced marketing educator and practitioner with many years of expertise in teaching and industry roles. As the founder of Great Ideas for Teaching Marketing, Geoff has created over 500 activities and tools to help educators deliver engaging and practical lessons across diverse learning styles and student levels. With nearly 2,000 lectures across ten universities, including 19 years at the University of Sydney, Geoff is recognized for his practical approach to marketing education. Geoff’s industry background includes senior marketing roles at medium and large firms, as well as entrepreneurial ventures. He has authored and co-authored textbooks with Pearson Education, as well as developing more than a dozen case studies for their marketing textbooks.