Even More Teaching Activities
IMC Tools: 360 Marketing
The student activity is based around a video for a brand of healthy drinks called "neuro". The video shows the brand being promoted using a variety of promotional tools.
Analyzing the Best Promotional Method
In this strategic and analytic activity, students need to help a company work out the best of the three different promotional approaches that they have tested in the marketplace. EXCLUSIVE ACTIVITY FOR MEMBERS
Over-Adapting to the Environment?
In this mini case study, students are required to assess whether this toy manufacturer was too flexible and too willing to adapt to its changing macro-environment.
Undertaking Brand Image Analysis
One of the misconceptions regarding brand image analysis is that there is "one right perceptual map" to use to demonstrate a brand positioning. In this exercise, the students take on the role of marketing analysts and take a deep dive into brand image analysis and perceptual mapping.