Even More Teaching Activities
Financially-driven Marketing Strategy
The purpose of this exercise is for students to consider the financial consequences of various strategic decisions. Their goal is…
Managing Salespeople
This activity highlights an ineffective situation for a mobile home loan salesman for a bank. Review the situation – what…
Understanding In-store Influences (Servicescape)
The student task in this activity is to review the examples of retailing servicescape in order to identify what the…
Which Sales Promotion Tool?
Firms may use a variety of sales promotion tools to help them increase short-term sales. Students choose from a list…
Understanding Situation Influence
The task is to match the situation to the appropriate situational factor. This particular exercise examines why a consumer would…
Which Marketing Orientation is Best?
In this activity, students are presented with a discussion from a manager’s meeting for a new manufacturer of bicycles. The…