Even More Teaching Activities
Pizza Store Design Game
This is a free marketing game that requires students working in teams to design their own pizza store and compete…
Value Pricing: Will You Pay More?
In this activity, students assess how their perception of value - for the exact same product - changes in different…
Positioning Kid’s Home-delivered Food
For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food…
New Coke Case Study (Part 2)
This is Part 2 of the New Coke case study where students role-play characters or participants in the decision to…
Return on Promotional Investment (ROMI)
For each of the following decisions, students will calculate and determine whether the promotional expenditure generates a positive return on…
How Would You Segment These Consumers?
In this introduction to segmentation (and viable segments) students review information for 12 consumers and split them into segments. It…
