Even More Teaching Activities
Successful Repositioning Video Case Study
In this video-based case study students will examine the repositioning of an established brand. In marketing textbooks, we often see repositioning as a "last resort", but in this case the brand was reasonably well-placed and profitable, but the brand management took a longer term view of the brand and were…
Evaluating Advertising Messages
In this activity, marketing students will evaluate a few press and billboard ads to determine whether the messaging is clear and effective. EXCLUSIVE MEMBER ACTIVITY
Components of Brand Value
In this activity, students explore what makes up a strong brand and how a brand is developed - getting beyond simple brand awareness. EXCLUSIVE MEMBER ACTIVITY
Can Marketers Become CEOs?
Students review quotes from an article on whether marketers can progress to CEO level and what skills sets that they need. EXCLUSIVE MEMBER ACTIVITY