In this classic case study, students review Coca-Cola’s iconic “Share a Coke” campaign, one of the most talked-about marketing initiatives in recent years. They will examine where it was launched, why Coca-Cola pursued it, the tactical steps that brought the campaign to life, and how its success was measured.
Classic Case Study: Share-a-Coke Campaign Review the Teaching Activity
This Walmart case study offers students a real-world example of cost leadership and successful retail strategy. By reviewing its Everyday Low Pricing, economies of scale, and efficient logistics management, students will gain insights into this competitive strategy. A great exercise for delving into the reasons for Walmart’s dominance in a highly competitive market sector.
The Success of Walmart Case Study Review the Teaching Activity
In this activity, students review an Australian tourism campaign that included a fake news story about an upcoming Crocodile Dundee movie. Featuring Hollywood celebrities like Chris Hemsworth and Margot Robbie, and employing humor, film references, PR stunts, and a Super Bowl TV spot, the campaign captured global attention. This exercise crosses into international marketing, leveraging consumer insight, creative storytelling, media strategy, and campaign effectiveness.
Crocodile Dundee Tourism Case Study Review the Teaching Activity
This activity explores Universal Studios’ international expansion, focusing on its entry into Japan and how it adapted its offerings to suit local tastes. It helps students understand the intricacies of cross-border market entry and localization strategies.
Universal Studios Japan: Global to Local Review the Teaching Activity
This activity focuses on the Snickers “You’re Not You When You’re Hungry” campaign as a mini case study. Students will explore the campaign’s creative use of humor and the role of classical conditioning in creating brand associations through the integration of cohesive IMC strategy.
Classic Case Study: Snickers You’re Not You When You’re Hungry Review the Teaching Activity
This video-based activity explores KFC’s innovative response to a 2018 supply chain crisis in the UK, which led to widespread restaurant closures due to a lack of chicken. Instead of opting for a defensive approach, KFC launched the bold “FCK” campaign, a humorous and self-deprecating apology that turned a potential PR disaster into a masterclass in brand recovery. Students will analyze the campaign’s elements, its impact on KFC’s brand image, and lessons in crisis communication.
Classic Case Study: The KFC FCK Campaign Review the Teaching Activity
This teaching activity explores the benefits and risks of cobranding, primarily focusing on the Coca-Cola – Oreo limited edition products launched in late 2024. A good introduction to the concept of cobranding and why it is a powerful marketing tool.
Cobranding of Coke and Oreos Review the Teaching Activity
Students will review the evolution of marketing over time and perhaps answer why there are different perceptions of ‘what is marketing?’ across various organizations. A good introduction to the array of the marketing eras.
The Evolution of Marketing Eras Review the Teaching Activity
This is a teaching activities designed to introduces students to the concepts and challenges of new products and the decision of whether to introduce them. It is a good foundational task to lead into this teaching activity: New Product Evaluation Challenges.
Key Challenges of New Products Review the Teaching Activity
This teaching activity is designed for small groups of students to discuss the most appropriate market research design for different situations and management problems. Four marketing scenarios are provided to review.
What Research Design Should We Use? Review the Teaching Activity