Even More Teaching Activities
Designing Internal Marketing Campaigns
For this task, students are the marketing manager for a bank and planning a major new product launch. They need…
Developing a Strategy and a Marketing Mix
In this activity, students develop an appropriate retail design and connected marketing mix for a potential new restaurant. Multiple thought-starters…
Developing a Marketing Mix
In this exercise, students select the most appropriate marketing strategy and then develop a suitable marketing mix, based upon a…
Which Target Market? It’s Your Call
Students are presented with an excerpt from a manager’s meeting discussing segments in the smart phone market - they need…
Your Perception of a Salesperson
This activity is a simple discussion exercise to identify how salespeople are perceived by consumers (your students). A mix of…
Working with the Marketing Mix
This exercise is designed to illustrate how the marketing mix works together to implement the organization's marketing strategy, which should…
