Even More Teaching Activities
Should We Introduce a CRM Program?
Students help a major department store to evaluate their idea for a new CRM program. What advice do they give them?
Household Decision Making Roles
Consumers often play different roles within a family (or household) decision making unit. The task in this activity is to identify who might be involved in the decisions and what role that they may play in that decision.
Strategy Focus
In this exercise, students need to review the possible strategy development path for a textbook publisher, which is a firm that tends to pursue virtually whatever market opportunities that have been presented.
Multi-Brand Strategy
A multi-brand strategy is where the same corporate owner runs multiple brands in the same marketplace, with the appearance that they are actually competitors. But is this really the case? The purpose of this activity is to identify whether or not they are actually competing and to identify reasons why…