Why Use Target Markets
Students need to consider whether a broad marketing approach is suitable or whether this radio station concept would benefit from a more precise target market?
Why Use Target Markets Review the Teaching Activity
segmentation
Social Class Behavior
In this activity, students need to outline their perception of the differences between an ‘upper social class’ and a ‘lower social class’ consumer, in terms of market behavior.
Social Class Behavior Review the Teaching Activity
The Family Life Cycle (FLC)
The student task in this activity is to ‘update’ the traditional family life cycle, taking into account the modern trends in family structures.
The Family Life Cycle (FLC) Review the Teaching Activity
Situational Influences and How They Impact Decisions
The task here is to identify how many different drinks/beverages that the student (being one consumer only) would choose across the various situations listed.
Situational Influences and How They Impact Decisions Review the Teaching Activity