This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.
This activity looks at a conversation between two brothers who are planning to buy into a retail franchise system. But their problem is that they cannot decide ‘when’ to buy a franchise.
In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents?
Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?
This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.
When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation?
Students are presented with a list of common distribution channels for a bank. The task is to identify the most appropriate mix of channels for two different banks.
For this activity, the student task is to determine which parts of Walmart’s customer/marketing offerings are made possible due to their efficient logistics system.
In this task, students need to determine, from the information provided, which one of their 4P’s is the most important in their marketing mix – with a particular focus on logistics.
Retailers often face the challenge of deciding between ‘everyday low pricing’ and ‘high-low’ pricing. The student task is to determine the best pricing approach.