Creating a Perceptual Map
A great introductory exercise to understand perceptual maps. This task is to construct perceptual maps, based on the understanding of university subjects.
Creating a Perceptual Map Review the Teaching Activity
perception
Perception: Which Ad is Best?
The task in this exercise is to select the best radio commercial from the three presented, considering the model of perception (how consumers process information).
Perception: Which Ad is Best? Review the Teaching Activity
Reviewing a Multi-Attribute Model
In this exercise, students review the results of a multi-attribute attitude model, which compares consumer’s perceptions of two fast food restaurants (McDonald’s and Burger King).
Reviewing a Multi-Attribute Model Review the Teaching Activity
Your Perceptions of Marketing
In this activity, students review ten statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement. Great introduction to marketing task.
Your Perceptions of Marketing Review the Teaching Activity