This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way.
For this proposed new snack food product, what is the most appropriate branding strategy? A brand extension, or a multi-brand, and so on.
Why would a large manufacturer want to produce a private label product that will directly compete against their flagship product? Hopefully this activity will provide the answer.
In this activity for a banking ‘club”, students need to determine what would be the appropriate level of augmentation for each of the club’s elements.
Smart TVs became popular within a few years, yet microwave ovens faced significant market resistance and took decades to get adopted. The challenge is to determine why this was the case.
Students review several new product proposals. Which ones have potential and should go ahead? Which ones have limited potential?
Firms will use a variety of methods to generate new product ideas/concepts. Students review examples and identify what approach each firm is using.
The student task in this activity is to generate some potential new product ideas/concepts that would logically fit with McDonald’s overall strategy.
The task to identify a list reasons why new products fail and identify which of these factors could NOT be adequately assessed prior to actually going to market with the new product.
Most firms will have growth goals, which is one factor that drives firms to introduce new products. Students will need to review examples and identify why firms decide to introduce new products.