This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. A great exercise for reviewing the new product process and the challenges of creating a new category in the market place.
Pepsi Next Case Study Review the Teaching Activity
For this proposed new snack food product, what is the most appropriate branding strategy? A brand extension, or a multi-brand, and so on.
Which Brand Strategy? Review the Teaching Activity
Why would a large manufacturer want to produce a private label product that will directly compete against their flagship product? Hopefully this activity will provide the answer.
Do Manufacturers Like Private Labels? Review the Teaching Activity
In this activity for a banking ‘club”, students need to determine what would be the appropriate level of augmentation for each of the club’s elements.
Designing a Product’s Augmentation Review the Teaching Activity
Smart TVs became popular within a few years, yet microwave ovens faced significant market resistance and took decades to get adopted. The challenge is to determine why this was the case.
Speed of New Product Adoption Review the Teaching Activity
Students review several new product proposals. Which ones have potential and should go ahead? Which ones have limited potential?
A Great Idea, But Would You Invest? Review the Teaching Activity
Firms will use a variety of methods to generate new product ideas/concepts. Students review examples and identify what approach each firm is using.
Generating New Product Ideas and Concepts Review the Teaching Activity
The student task in this activity is to generate some potential new product ideas/concepts that would logically fit with McDonald’s overall strategy.
Aligning New Products to Strategy Review the Teaching Activity
The task to identify a list reasons why new products fail and identify which of these factors could NOT be adequately assessed prior to actually going to market with the new product.
Why New Products Fail Review the Teaching Activity
Most firms will have growth goals, which is one factor that drives firms to introduce new products. Students will need to review examples and identify why firms decide to introduce new products.
Why Firms Introduce New Products Review the Teaching Activity