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Great Ideas for Teaching Marketing

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      • Decisions and Mini-Cases
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decision process

Household Decision Making Roles

Consumers often play different roles within a family (or household) decision making unit. The task in this activity is to identify who might be involved in the decisions and what role that they may play in that decision.

Categories Consumer Behavior, Discussion Exercises, Review Exercises, role play

Evaluation Phase of Decision Process

In this task, students explore the evaluation of alternatives phase of the buyer decision process, by choosing between various smart TV options with trade-offs. They need to determine on what basis did they make your choice?   

Categories Consumer Behavior, Discussion Exercises

What Level of Information Search?

In this activity, students need to identify the factors that influence the consumer to spend more/less time in the information search phase of their decision process.

Categories Consumer Behavior, Review Exercises

Need/Problem Recognition

The task is to determine which of the potential triggers listed are the more significant in terms of impact and which ones should the firm try and leverage into its marketing.

Categories Consumer Behavior, Review Exercises

Understanding Situation Influence

The task is to match the situation to the appropriate situational factor. This particular exercise examines why a consumer would choose to shop at a more expensive convenience store over a low-cost supermarket.)

Categories Consumer Behavior, Places and Channels, Review Exercises

Situational Influences and How They Impact Decisions

The task here is to identify how many different drinks/beverages that the student (being one consumer only) would choose across the various situations listed.

Categories Consumer Behavior, Review Exercises

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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