channels Archives - Great Ideas for Teaching Marketing

Franchisor and Franchisee Relationships

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels

Students review franchising deals – are they ethical or is it a simply a case of ‘buyer beware’, where the potential franchisee should do their due diligence?
EXCLUSIVE MEMBER ACTIVITY

Franchisor and Franchisee Relationships Review the Teaching Activity

Evaluate their Retail Strategy

Decisions and Mini-Cases, Member Activities, Places and Channels, Segmentation and Positioning, Services/CRM, Strategy and Plans

This case study outlines the strategic plan for Thompson-Smith, a fictitious retailer with multiple brands (retail formats). The task is to evaluate their five strategic priorities.
EXCLUSIVE MEMBER ACTIVITY

Evaluate their Retail Strategy Review the Teaching Activity

Impact on Positioning

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels, Products and Brands, Segmentation and Positioning

This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.
EXCLUSIVE MEMBER ACTIVITY

Impact on Positioning Review the Teaching Activity

When to Buy a Franchise?

Discussion Exercises, Member Activities, New Product Process, Places and Channels, Services/CRM

This activity looks at a conversation between two brothers who are planning to buy into a retail franchise system. But their problem is that they cannot decide ‘when’ to buy a franchise.
EXCLUSIVE MEMBER ACTIVITY

When to Buy a Franchise? Review the Teaching Activity

Which Store to Franchise?

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels

In this activity, students need to determine whether a fast-food restaurant or a convenience store would be a more appropriate vehicle for franchising?

Which Store to Franchise? Review the Teaching Activity

Should You Have Your Own Sales Team?

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels, Promotion

In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents?
EXCLUSIVE MEMBER ACTIVITY

Should You Have Your Own Sales Team? Review the Teaching Activity

Should We Use a Wholesaler?

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels, Promotion

Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?
EXCLUSIVE MEMBER ACTIVITY

Should We Use a Wholesaler? Review the Teaching Activity

Channel Conflict Challenges

B2B Marketing, Discussion Exercises, Free Activities, Places and Channels

This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.

Channel Conflict Challenges Review the Teaching Activity

Handling Channel Conflict

B2B Marketing, Decisions and Mini-Cases, Member Activities, Places and Channels, Products and Brands, Promotion

When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation?
EXCLUSIVE MEMBER ACTIVITY

Handling Channel Conflict Review the Teaching Activity

Which Channel Would You Choose?

B2B Marketing, Discussion Exercises, Free Activities, New Product Process, Places and Channels

Assuming that Pizza Galore wanted to introduce a mini breakfast pizza), then which would be the best channels for them?

Which Channel Would You Choose? Review the Teaching Activity