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Great Ideas for Teaching Marketing

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channels

Franchisor and Franchisee Relationships

Students review franchising deals – are they ethical or is it a simply a case of ‘buyer beware’, where the potential franchisee should do their due diligence?

Categories B2B Marketing, Discussion Exercises, Places and Channels

Evaluate their Retail Strategy

This case study outlines the strategic plan for Thompson-Smith, a fictitious retailer with multiple brands (retail formats). The task is to evaluate their five strategic priorities.

Categories Decisions and Mini-Cases, Places and Channels, Segmentation and Positioning, Services/CRM, Strategy and Plans

Impact on Positioning

This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.

Categories Business Markets, Discussion Exercises, Places and Channels, Products and Brands, Segmentation and Positioning

When to Buy a Franchise?

This activity looks at a conversation between two brothers who are planning to buy into a retail franchise system. But their problem is that they cannot decide ‘when’ to buy a franchise.

Categories Discussion Exercises, New Product Process, Places and Channels, Services/CRM

Which Store to Franchise?

In this activity, students need to determine whether a fast-food restaurant or a convenience store would be a more appropriate vehicle for franchising?

Categories Business Markets, Discussion Exercises, Places and Channels

Should You Have Your Own Sales Team?

In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents?

Categories B2B Marketing, Discussion Exercises, Places and Channels, Promotion

Should We Use a Wholesaler?

Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?

Categories B2B Marketing, Business Markets, Discussion Exercises, Places and Channels, Promotion

Channel Conflict Challenges

This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.

Categories B2B Marketing, Business Markets, Discussion Exercises, Places and Channels

Handling Channel Conflict

When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation?

Categories Business Markets, Decisions and Mini-Cases, Places and Channels, Products and Brands, Promotion

Which Channel Would You Choose?

Assuming that Pizza Galore wanted to introduce a mini breakfast pizza), then which would be the best channels for them?

Categories B2B Marketing, Discussion Exercises, New Product Process, Places and Channels
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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