Franchisor and Franchisee Relationships
Students review franchising deals – are they ethical or is it a simply a case of ‘buyer beware’, where the potential franchisee should do their due diligence?
Students review franchising deals – are they ethical or is it a simply a case of ‘buyer beware’, where the potential franchisee should do their due diligence?
This case study outlines the strategic plan for Thompson-Smith, a fictitious retailer with multiple brands (retail formats). The task is to evaluate their five strategic priorities.
This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.
This activity looks at a conversation between two brothers who are planning to buy into a retail franchise system. But their problem is that they cannot decide ‘when’ to buy a franchise.
In this activity, students need to determine whether a fast-food restaurant or a convenience store would be a more appropriate vehicle for franchising?
In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents?
Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?
This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.
When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation?
Assuming that Pizza Galore wanted to introduce a mini breakfast pizza), then which would be the best channels for them?