In this task, students need to determine, from the information provided, which one of their 4P’s is the most important in their marketing mix – with a particular focus on logistics.
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Assuming that Pizza Galore wanted to introduce a mini breakfast pizza), then which would be the best channels for them?
When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation?
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This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.
Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?
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In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents?
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In this activity, students need to determine whether a fast-food restaurant or a convenience store would be a more appropriate vehicle for franchising?
This activity looks at a conversation between two brothers who are planning to buy into a retail franchise system. But their problem is that they cannot decide ‘when’ to buy a franchise.
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This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.
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This case study outlines the strategic plan for Thompson-Smith, a fictitious retailer with multiple brands (retail formats). The task is to evaluate their five strategic priorities.
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