Even More Teaching Activities
Product Line Extension Challenge
In 2005, Coca-Cola introduced Coke Zero, a zero calorie version of their flagship product. This product did extraordinary well, but what launch and implementation challenges did they face? EXCLUSIVE MEMBER ACTIVITY
Evaluating the Design of a Questionnaire
The student role is to pilot a questionnaire, with their fellow students, and identify the questionnaire's problems and then suggest ways to improve it.
Assessing the Corporate Culture
In this task, students identify how different internal environments influence firms choices of marketing strategy.
Pricing Strategy and Ethics
In this new product pricing activity, students consider whether a market penetration pricing approach is the most effective (and ethical) strategy for a new water amusement park. EXCLUSIVE MEMBER ACTIVITY