Even More Teaching Activities
Price Calculations: Marginal Analysis
Students set prices using marginal analysis. This pricing approach looks for the maximum profit point, considering the firm’s cost structure…
How to Position a New Product
A firm have introduced a new snack product and students need to identify the best brand name and product positioning…
Should We Expand Internationally?
A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is…
Generating Earned Media (Video Case)
In this video case study, students review an airline loyalty points campaign that is heavily reliant upon generating earned media.…
Market Segmentation Multiple Choice Questions
12 multiple choice questions covering the topics of market segmentation, targeting, and positioning. EXCLUSIVE ACTIVITY FOR MEMBERS
Selecting Distribution Channels
Students are presented with a list of common distribution channels for a bank. The task is to identify the most…