The table below contains some top-level online results of a few websites that has invested in Google advertising. Your task is to determine how well they have performed and whether they should continue.
|Site A||Site B||Site C|
|Actions completed by visitors||10||25||10|
- Why does Site A and Site C have the same number of actions completed, yet their other metrics are quite different? What are their respective strengths and weaknesses?
- Based on these results, which website has performed the best? The worst?
- What general advice would you have for each of them?