Even More Teaching Activities
A New Environment; Time for a New Strategy?
In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more…
Pricing Strategy and Ethics
In this new product pricing activity, students consider whether a market penetration pricing approach is the most effective (and ethical)…
Changing Product Attributes – A Good Idea?
This company has an idea to modify the attributes of its existing product. The goal is to try and increase…
Setting Marketing Targets
In this activity, students examine the financial performance of an online firm and work out the different ways of setting…
Too Slow to Adapt?
Department stores have tended to be less relevant in today's environment than in the past. The student task is to…
Using Market Concentration (Market Shares)
In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to interpret the…
