The table below contains some top-level online results of a few websites that has invested in Google advertising. Your task is to determine how well they have performed and whether they should continue.
ACTIVITY/TASK
| Site A | Site B | Site C | |
| Impressions | 10,000 | 10,000 | 10,000 |
| CTR | 10% | 5% | 1% |
| Site visitors | 1,000 | 500 | 100 |
| Conversion rate | 1% | 5% | 10% |
| Actions completed by visitors | 10 | 25 | 10 |
QUESTIONS
- Why does Site A and Site C have the same number of actions completed, yet their other metrics are quite different? What are their respective strengths and weaknesses?
- Based on these results, which website has performed the best? The worst?
- What general advice would you have for each of them?
