Even More Teaching Activities
Marketing Mix Multiple Choice Questions = Set A
A set of 30 harder multiple choice questions covering the marketing mix elements. EXCLUSIVE ACTIVITY FOR MEMBERS
Making a Marketing Strategy Choice
This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct marketing strategy choices. The student task is to determine, based on the information available, the best approach for the firm.
Can Marketers Become CEOs?
Students review quotes from an article on whether marketers can progress to CEO level and what skills sets that they need. EXCLUSIVE MEMBER ACTIVITY
Return on Promotional Investment (ROMI)
For each of the following decisions, students will calculate and determine whether the promotional expenditure generates a positive return on investment (that is, a marketing return on investment = ROMI). EXCLUSIVE MEMBER ACTIVITY