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GITM Members have access to 500+ Activities and plus Solutions: Click to Find Out More

GITM Members have access to 500+ Activities and plus Solutions: Click to Find Out More

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Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

Main Topics

Intro Concepts
Mktg Environment
Strategy/Plans
Consumer Behavior
Research/MIS
Metrics/Analysis
Segments/Positioning
Products/Brands
Services/CRM
New Products
Digital
Place/Channels
Pricing
Promotion
Ethics
B2B
Case Studies
Games and Quizzes
Digital Escape Rooms
MCQs
Tools

New Member Activities

Evaluating the Impact of Sales Promotions
The Evolution of Marketing Eras
Emerging Marketing Eras
Matching Positioning and Target Market Needs
Understanding Generation Zennial

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New Free Activities

Key Challenges of New Products
What Research Design Should We Use?
Classic Case Study: What is Positioning?
Mini Challenging Marketing Connections Puzzle Game
Mini Connections Puzzle Game

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