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GITM Members have access to 400+ Activities and plus Solutions: Click to Find Out More

GITM Members have access to 400+ Activities and plus Solutions: Click to Find Out More

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Introductory Concepts
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Search for:

Introductory Concepts
Strategy and Plans
Marketing Environment
Consumer Behavior
Segmentation and Positioning
New Product Process
Products and Brands
Services/CRM
Pricing
Places and Channels
Promotion
Analysis and Metrics
Games and Quizzes

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Intro Concepts
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Consumer Behavior
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Promotion
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Customer Value Game
Marketing Ethics Debate Topics
Marketing Ethics Game
Burger King Closing Stores: A Good Idea?
Fixing the Sales Funnel

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A Guide to Marketing Abbreviations
CMO versus CCO: Understanding the Difference
Bud Light and Dylan Mulvaney Case Study
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