Even More Teaching Activities
Adapting to the Local Market (Case Study)
In this mini case students, examine Boston Market's failed international market expansion into Australia in the early 2000s (when they were owned by McDonald's). EXCLUSIVE ACTIVITY FOR MEMBERS
Responding to Competitor Pricing
While it is generally acknowledged that it is best to stay out of a price-cutting war, sometimes competitor actions will force you into one. In this activity, students need to counter when one of their competitors cuts their prices - how will they respond? EXCLUSIVE MEMBER ACTIVITY
Perception: Which Ad is Best?
The task in this exercise is to select the best radio commercial from the three presented, considering the model of perception (how consumers process information).
Inept to the Evoked Brand Set (Case Study)
The launch of the Mother Energy brand generated many first-time sales, there were only limited repeat purchases, primarily due to the poor taste of the product. As a result, the brand was placed into the inept set by the majority of target market consumers. As a result, Coca-Cola had to…