Even More Teaching Activities
Example Screenshots of the Expert-level Sim Game
The centerpiece of decision-making is based around a SWOT planning sheet that is automatically produced and updated as the game progresses. Check out some screenshots of the key components of the planning sheet.
What are Brand Touchpoints?
Students learn about the importance brand touchpoints and how they can influence consumer decisions, by reviewing a list of 20 brand touchpoints and evaluating their likely impact.
A Too Aggressive Competitive Marketing Strategy?
In this discussion case, students of marketing strategy will examine whether a campaign to block competitive moves is warranted? This case looks at Crystal Pepsi vs Tab Clear. EXCLUSIVE MEMBER ACTIVITY
Price Penetration or Price Skimming?
This activity follows the discussion in a manager’s meeting for a firm that produces entertainment/game consoles and they are trying to decide whether to use a price penetration or price skimming strategy in the upcoming launch of their game console. EXCLUSIVE MEMBER ACTIVITY