Marketing Models Matching Challenge

Discussion Exercises, Games and Quizzes, Introductory Concepts, Member Activities, Strategy and Plans

In this activity, students receive seven blank diagrams of core marketing models (Ansoff Matrix, BCG Growth‑Share Matrix, Product Life Cycle, etc.) along with a shuffled Word Bank of key terms. Their task is to correctly place each term into its corresponding model, reinforcing their understanding of each framework’s structure and purpose. A great fun activity/game for reinforcing key terms and connections between marketing models.

Sorry, this teaching activity and/or solution is exclusive for Members of Great Ideas for Teaching Marketing (GITM).

If you are already a GITM Member, then please Log In below to access this activity and solution.

If you are not a Member, please find out about the benefits of becoming a GITM Member. Otherwise, simply browse the 150 plus free teaching activities available on Great Ideas for Teaching Marketing.

About The Author

Geoff Fripp

Geoff Fripp is an experienced marketing educator and practitioner with many years of expertise in teaching and industry roles. As the founder of Great Ideas for Teaching Marketing, Geoff has created over 500 activities and tools to help educators deliver engaging and practical lessons across diverse learning styles and student levels. With nearly 2,000 lectures across ten universities, including 19 years at the University of Sydney, Geoff is recognized for his practical approach to marketing education. Geoff’s industry background includes senior marketing roles at medium and large firms, as well as entrepreneurial ventures. He has authored and co-authored textbooks with Pearson Education, as well as developing more than a dozen case studies for their marketing textbooks.