Even More Teaching Activities
New Product Evaluation
Students review a new product that never went ahead. Did the firm made the right decision, or should they have…
Price Calculation: Cost-plus Pricing
The task for this activity is to work through the two examples for cost-plus pricing for students to gain a…
Designing a Product’s Augmentation
In this activity for a banking ‘club”, students need to determine what would be the appropriate level of augmentation for…
Internal Marketing: Changing the Corporate Culture
For this exercise, students act as consultants brought into a large firm with the goal of shifting the firm's corporate…
Do Manufacturers Like Private Labels?
Why would a large manufacturer want to produce a private label product that will directly compete against their flagship product?…
Interpreting Customer Lifetime Value
A task for marketing students where they need to interpret the output of a customer lifetime value (CLV) calculation. EXCLUSIVE…
