Even More Teaching Activities
Target Market Assessment
In this activity, students compare the assessment factors for three market segments. They need to rate each factor and then choose the best segment overall to be their chosen target market. EXCLUSIVE ACTIVITY FOR MEMBERS
Should You Have Your Own Sales Team?
In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or utilize an established company of sales agents? EXCLUSIVE MEMBER ACTIVITY
Product Management Decisions
Students assume the role of a product manager for frozen pizza. They are faced with several strategic choices for which way to grow the product line and its profits.
Using PESTLE and SWOT Analysis for McDonalds
The student task is to review a list of potential macro-environmental factors that may impact McDonald's and identify relevant ones for inclusion in PESTLE, and then as either opportunities or threats in SWOT.