This fitness center needs your advice. They are starting to think that their positioning slogan is primarily responsible for their loss of new customers/members. Do you think it’s time for a new slogan?
ACTIVITY/TASK
New Millennium Fitness Centers have the positioning slogan – “we’ll get you fit”. However, … Continue reading...
In the following table you are presented with examples of positioning slogans gone wrong. However, at the essence of each is a good positioning concept, it is just that the words have been poorly constructed.
You need to review the slogans and see if you can rewrite them more appropriately, … Continue reading...
For this exercise, you are required to determine the positioning goals associated with various positioning slogans. In the table below you will see a number ‘well-known’ positioning slogans. For each one, outline what you believe the slogan means and what it is trying to communicate.
ACTIVITY/TASK
