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Great Ideas for Teaching Marketing

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slogan

Time for a New Positioning Slogan?

This fitness center is starting to think that their positioning tag-line is primarily responsible for their loss of new customers/members – what do your students think?

Categories Discussion Exercises, Introductory Concepts, Promotion, Segmentation and Positioning

Improving Poor Positioning Slogans

Tag lines gone wrong. Students need to review poorly written slogans and see if they can rewrite them more appropriately, while still maintaining their central message.

Categories Discussion Exercises, Review Exercises, Segmentation and Positioning

How Positioning Slogans Communicate

For this exercise, students are required to determine the positioning goals associated with various positioning tag lines.

Categories Discussion Exercises, Products and Brands, Segmentation and Positioning

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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