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Great Ideas for Teaching Marketing

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relationships

International Strategic Alliances

In recent years, a number of Australian universities have expanded into international markets, usually utilizing a strategic alliance with an existing local college. But strategic alliances are designed to provide mutual benefits, is this the case here?

Categories Discussion Exercises, International, Services/CRM, Strategy and Plans

Franchisor and Franchisee Relationships

Students review franchising deals – are they ethical or is it a simply a case of ‘buyer beware’, where the potential franchisee should do their due diligence?

Categories B2B Marketing, Discussion Exercises, Places and Channels

The Value of Loyalty Programs

In this exercise, students need to decide whether a large retail chain would benefit from implementing a customer loyalty program.

Categories Discussion Exercises, Promotion, role play, Services/CRM

Impact on Positioning

This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.

Categories Business Markets, Discussion Exercises, Places and Channels, Products and Brands, Segmentation and Positioning

Should We Use a Wholesaler?

Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?

Categories B2B Marketing, Business Markets, Discussion Exercises, Places and Channels, Promotion

Channel Conflict Challenges

This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.

Categories B2B Marketing, Business Markets, Discussion Exercises, Places and Channels

Change in Retailer Relationships: Good or Bad?

In this exercise, students need to evaluate how well this manufacturer is progressing with their retailer relationships (in its micro-environment).

Categories Analysis and Metrics, Discussion Exercises, Marketing Environment, Places and Channels

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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