In recent years, a number of Australian universities have expanded into international markets, usually utilizing a strategic alliance with an existing local college. But strategic alliances are designed to provide mutual benefits, is this the case here?
Students review franchising deals – are they ethical or is it a simply a case of ‘buyer beware’, where the potential franchisee should do their due diligence?
In this exercise, students need to decide whether a large retail chain would benefit from implementing a customer loyalty program.
This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.
Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?
This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.
In this exercise, students need to evaluate how well this manufacturer is progressing with their retailer relationships (in its micro-environment).
