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Great Ideas for Teaching Marketing

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Reference Group Influence

In this activity, students will assess the extent of group influence across various purchase decisions. And for a given series of situations, they highlight how their behavior might be influenced.

Categories Consumer Behavior, Review Exercises

The Family Life Cycle (FLC)

The student task in this activity is to ‘update’ the traditional family life cycle, taking into account the modern trends in family structures.

Categories Consumer Behavior, Discussion Exercises, Segmentation and Positioning

Household Decision Making Roles

Consumers often play different roles within a family (or household) decision making unit. The task in this activity is to identify who might be involved in the decisions and what role that they may play in that decision.

Categories Consumer Behavior, Discussion Exercises, Review Exercises, role play

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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