Role of Marketing

Teaching Notes for this Marketing Activity

This is an introductory exercise suitable for use in the first few weeks of a marketing course. It assumes no theoretical marketing knowledge, but instead gives a good insight into the student’s existing perceptions and understanding of marketing at the outset of their course.

This is a flexible exercise that can be structured as … See the full activity...

A “too” simple view of marketing?

Teaching Notes for this Marketing Activity

Preferred format: This teaching activity can be run in small groups or as an in-class discussion.
Student audience: This discussion exercise is designed for introductory marketing students.
Exercise time: This activity will take around 10 minutes, perhaps longer as an in-class discussion.
Notes: There are several other discussion activities on this site for defining See the full activity...

What is marketing?

In this activity, we will use a quick overview of McDonald’s in order to try and identify the reasons for their success throughout the world and the contribution of marketing (if any) to their overall performance. This will help in gaining a good sense of the scope of marketing in a large firm.


ACTIVITY/TASK

Let’s face it – pretty … See the full activity...

Are these marketing tasks?

For this exercise, review the list of work tasks below and identify which ones are likely (or not) to be part of a marketing role.

For this activity, we will assume that the company in question manufactures cookies.

As you go through the list, consider at which “level” of employee (refer list in question area) each of the decisions probably See the full activity...

The Role of a Marketer

The aim of this exercise is to identify the likely tasks of someone in a marketing role. In other words, what day-to-day functions do marketers perform?

Please review the list of business tasks outlined below. For each task, determine how likely it would be for somebody in marketing (that is, they could be anyone in marketing, junior or senior) to See the full activity...

What is marketing?

Our task in this exercise is to construct our own definition of marketing. To assist in this regard, some different views of what marketing is have been presented below.

Therefore, your first task in this activity is to firstly review the various views/definitions of marketing in the conversation below. Then see if you can come up with your own definitionSee the full activity...