Even More Teaching Activities
Too Slow to Adapt?
Department stores have tended to be less relevant in today's environment than in the past. The student task is to…
A Tough New Product Decision
Gillette has long been the leader in the razor market. However, to maintain their position they have had to make…
Real Burger World (RBW) Case Study
RBW was a small hamburger chain established in the UK in the early 2000’s. Despite a significant financial investment, professional…
Classifying New Products
For this activity, students identify what ‘type’ of new product the firm has developed - new category, product line extension,…
Standard Website Metrics
Students are presented with a table containing the standard top-level website metrics that every marketer needs to be familiar with.…
Marketing Mix Multiple Choice Questions = Set A
A set of 30 harder multiple choice questions covering the marketing mix elements. EXCLUSIVE ACTIVITY FOR MEMBERS
