Simbound is an online turnkey content creation and evaluation system developed to address the need of the modern digital marketing course leader which aims to go beyond a simple presentation centered approach with his or her course. Belonging to the experiential learning family of resources it employs simulation, gaming and interactive e-learning functionality. The resource … See the full activity...
This discussion activity is a variation of an existing exercise on this website, however it has been updated by the inclusion of an interactive spreadsheet to enable students to financially forecast the impact of this strategic decisions.
While many industries have been impacted by the Internet-era, the banking sector is an industry that has faced numerous environmental challenges. They have been impacted by new competitors, changing technology, record low interest rates, different consumer buying approaches, new distribution channels, and so on.
New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel template that enables students to quick map products onto the product life cycle curve.
This is ideal for simple activities or homework. You could provide them with a list of products and ask them to map them onto the PLC … See the full activity...
In case you are not familiar with Kahoot (and probably other similar websites) it is a quiz or survey that students undertake live in class by using their mobile phones or other Internet connected devices.
This article discusses how the instructor can coordinate and manage the “logistics” of the marketing and positioning simulation game. This fun and engaging teaching activity is available for free download on this website – please see the article on the simulation game itself.
While the simulation game is quick to learn and relatively simple for students to understand, it does provide an insight to numerous marketing concepts and topics – making it an … See the full activity...
How to Play the Marketing and Positioning Simulation Game
Welcome to the instructions on the Marketing and Positioning Simulation Game. This simulation game is designed for students of marketing, strategy, and business. Please note that the game is available for free download on this page… free marketing simulation game download page. Please note that this linked page also includes … See the full activity...
Loyalty bonus has been reduced from 20% to 10%. This loyalty bonus is awarded to products that are not repositioned during the round. The intention of this bonus is to provide a trade-off between moving to a more attractive position and holding position and
Given the continued level of interest in the “new” Coke 1985 product replacement, I decided to put together a video for a student activity based upon the lead up to the decision. As you and your students will see, there were limited options for Coca-Cola to pursue given the sophisticated and ongoing marketing campaign from Pepsi.
Real Burger World (or RBW as it later became known) was a small hamburger chain established in the UK in the early 2000’s. Despite a significant financial investment, professional management, the use of branding consultants, and extensive media coverage, the business did not prove to be viable and closed within a few years.
This activity is designed to introduce students to the for/against of adapting a global firm’s product mix to meet local needs in host countries. Students first review a short video and then address specific questions on international marketing.
Student Discussion Questions
McDonald’s is a strong global brand, does their variety of food throughout the world help
This student exercise uses a YouTube video that shows Steve Jobs announcing the iTunes phone in 2005, two years before the iPhone. It introduces students to strategic alliances, competitive strategy, capabilities, and the new product process.
Start by first reviewing the video on the iTunes phone launch.