GE-McKinsey Multi-Factor Excel Template

About the GE Matrix template and using it with students

The nine-box model for the GE-McKinsey matrix is an effective tool for students to understand the relationship between business strengths and market opportunities.

This is essentially what we do when we combine strengths with opportunities in a SWOT analysis as well. It helps that firms should concentrate on business opportunities … See the full activity...

Run Cross-tabs in Excel

This is an Excel Tool Suitable to Share with your Students

This is not necessarily a student activity, but instead, a tool that they could use for their analysis for assignments, or you could possibly structure a survey in class, that could be analyzed using the following free template that will allow your students to produce charts and run cross-tabs … See the full activity...

Creating Customer Journey Maps

Introduction to the Activity

Customer journey mapping is an effective way for students to understand:

  • the overall buying decision process
  • aspects of consumer behavior
  • differences in market segments = by using different brand personas
  • promotion, process, and people marketing mix elements = by considering brandtouch points
  • brand management
  • customer satisfaction loyalty and retention

Structuring Customer Journey Map Exercises

There are … See the full activity...

Reviewing Perceptual Maps

Introduction to this Activity

This activity is a variation of the Burgers Galore Brand Management exercise. In that activity, students need to consider how well a brand is being managed by reviewing sales, profit, and image data (presented in a perceptual map format).

But this data is fully provided for them – they just need to analyze the data as … See the full activity...

Brand Management Challenge

About this Brand Management Activity

This activity is designed around a marketplace (such as a small city), where there are a set number of known competitors.

Student groups need to review and discuss the case materials to consider whether the firm’s performance is favorable or concerning?

The Student’s Task

“Burgers Galore” is a hypothetical fast food chain in a hypothetical … See the full activity...

Price-Place Marketing Sim Game

Marketing Sim Game Teaching Price and Place Concepts

Introduction

This sim game is a variation of the interactive marketing game also available on this website for free download. The game runs on Excel as well, but without the component of physical interaction.

Instead, students make decisions in their teams, which are fed into the sim game template by the instructor, … See the full activity...

Free Interactive Marketing Game

Overview of the Interactive Marketing Game

Here is a free marketing game that requires students working in teams to determine their 4P’s and trade with other teams in order to maximize profits over several decision rounds.

This is a very effective learning exercise for getting students engaged as it is highly competitive as well as a fun, social activity.

It … See the full activity...

Challenging Marketing Sim Game

The ‘expert-level’ marketing and positioning Sim Game is now available. This Sim Game is suitable for more advanced students and would need to be played over several weeks or even a full semester.

There have been substantial improvements made to the game, such as an interactive menu, as shown below.

New SWOT Planning Worksheet

The centerpiece of the student’s decision-making … See the full activity...

Digital Escape Rooms for Teaching Marketing

Two Digital Escape Rooms Now Available

Click here for the escape room challenge for the marketing mix.

Click here for the escape room challenge for consumer behavior.

Why play the digital escape rooms?

As you probably know, escape rooms are becoming a popular teaching technique for the classroom, with many students getting highly involved and motivated and having … See the full activity...