Using Pricing Adjustments

Firms will utilize price adjustments (and discounts) in order to target particular consumers, or to adapt to particular situations. In this activity, students identify examples and how to effectively use price adjustments.

Different Pricing Terms

When referring to price, different industries/firms will use different jargon. In this activity, students match the industry to the pricing jargon that they use.

Potential Benefits of Internal Marketing

In this work conversation, each staff member has strengths in one particular area. The student task is to identify where the staff member is experienced, and then determine whether their skills are likely to enhance customer satisfaction.

Direct Marketing Terms

The terms and jargon of direct marketing are sometimes confusing. In this activity, the task is to match the definition/term to its best description.