Great Ideas for Teaching Marketing - Page 2 of 32 - Ideas and resources for teaching marketing

Marketing Trivia Two Video Quizzes

Here are two multiple-choice question video quizzes. One on general marketing trivia, and one called ‘guess the entrepreneur’. These video quizzes are designed as icebreakers and team-building exercises.

Digital Escape Rooms: Getting Started

In these digital escape rooms, students need to work together to solve problems, crack codes and finally escape, using their knowledge of marketing. Lots of fun and great for team-building.

Does Product Augmentation Matter?

In this task, students will review a billboard ad, which promotes a benefit derived from product augmentation. Students will then discuss the role and value of augmenting a product.

Identifying Benefits and Features

In this task, students will analyze the design of an everyday food product and dissect it into its three product levels. They will also identify how the consumer derives benefits from various product features.

Pringles Chips WTF (Sales Promotion Campaign)

This activity is built around a new flavor campaign for the well-known snack brand Pringles. This campaign is a mix of a sales promotion and a product line extension.

GE-McKinsey Multi-Factor Excel Template (Teaching Ideas)

In this set of activities, students download a free Excel template to run the GE matrix, in order to understand its construction and how it works. They can also use the template to assist them in with various marketing reports and/or assignments.

Run Cross-tabs in Excel (Free Template Tool)

This is an easy-to-use Excel template tool that allows students to learn how to use and interpret cross-tabs, when analyzing market research data. As well as cross-tabs, the template also allows students to produce charts quickly – an ideal tool for their assignments and reports.