Even More Teaching Activities
Cost Leadership Strategy
This activity highlights some of the practices that Aldi Supermarkets have adopted to achieve a cost leadership position and provide ongoing longer prices to customers.
Can a CFO Run Marketing?
In this reflective task, students need to consider whether the choice of a CFO to run marketing is a logical decision in today's data-driven business world. The activity links to an article on Twitter's decision to appoint their CFO to run its marketing department. EXCLUSIVE MEMBER ACTIVITY
New Product Evaluation
Students review a new product that never went ahead. Did the firm made the right decision, or should they have spent more time, money and effort evaluating it further?
Different Firms – Different Research?
Sometimes a firm's particular characteristics (or marketing situation) will influence their choice of the most appropriate marketing research design (as this activity will demonstrate). The task in this activity is to match the type of market testing research to the firm most likely to conduct it. EXCLUSIVE MEMBER ACTIVITY