Even More Teaching Activities
Product Development Team Structure
There are five different examples of how firms can structure their new product development project teams. Can students identify which…
Line and Brand Extensions
Firms are usually faced with four broad branding choices, with the key goal of growing brand equity. In this activity,…
IMC Tools for a Major Campaign
In this activity, students need to help a bank decide the most appropriate IMC tools mix for a major launch…
Adapting to Socio-Cultural Trends
For this exercise, students consider the impact of culture and lifestyle changes, from the point of view of an organization…
Do We Use the 4Ps or the 7Ps?
An in-class activity for students to understand which products are more suited to the 4Ps (goods) or the 7Ps (services)…
Cause Related Marketing
This activity requires students to determine whether McDonald's McHappy Day is really example of responsible marketing or just another day…
