Even More Teaching Activities
Handling Channel Conflict
When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation? EXCLUSIVE MEMBER ACTIVITY
Competing Against Dominant Brands (Case Study)
In this new product case study, the owners of V Energy drinks decide to take on Coke and Pepsi in the sports drink product category, using a clever approach to positioning and differentiation. EXCLUSIVE ACTIVITY FOR MEMBERS
What’s the Best Strategy Choice?
In this mini-case study, students need to select the best growth strategies, for a producer of cheeses, from a choice of seven options.
What Level of Information Search?
In this activity, students need to identify the factors that influence the consumer to spend more/less time in the information search phase of their decision process.