Even More Teaching Activities
Which IMC Tools to Use?
For this activity, student need to determine the three most suitable IMC tools for several businesses with differing promotional objectives.
Aligning New Products to Strategy
The student task in this activity is to generate some potential new product ideas/concepts that would logically fit with McDonald's…
Pricing and Positioning
In this activity, there is a key pricing decision to be made in the two situations presented. Keeping in mind…
Pricing Strategy and Ethics
In this new product pricing activity, students consider whether a market penetration pricing approach is the most effective (and ethical)…
Quick Customer Lifetime Value Calculations
This activity get students to complete customer lifetime value calculations, for them to understand the role of this formula. Initial…
Selecting Sponsorship Partners
Students consider the question: On what basis (criteria) is the best approach for firms to assess a sponsorship proposal? EXCLUSIVE…