Even More Teaching Activities
Should We Launch? It’s Your Call!
This case study highlights the experience of two uni graduates have gotten themselves into a business 'mess'. They are now at the stage of making a major dollar investment, and suddenly they’re not so sure it’s a a good idea.
Designing a Product’s Augmentation
In this activity for a banking ‘club”, students need to determine what would be the appropriate level of augmentation for each of the club’s elements.
Role of Capabilities
Students review several key strategic points about Apple, in order to identify the role of their strategic capabilities and how that gives them an ongoing competitive advantage in the marketplace. EXCLUSIVE MEMBER ACTIVITY
Running a Focus Group
In this exercise, students run focus groups to understand the importance of getting beyond “top-level” answers and to gather some real insights into the behavior of the target market.