Even More Teaching Activities
Should You Have Your Own Sales Team?
In this activity, students need to choose whether a new furniture manufacturer should set up its own sales team or…
Will the Retailer Support the Sales Promotion?
A significant proportion of planned sales promotions do not get implemented due to the lack of full support by the…
Impact on Positioning
This activity outlines two situations in regards to the potential impact on the firm's positioning due to their distribution channel…
Direct Marketing Terms
The terms and jargon of direct marketing are sometimes confusing. In this activity, the task is to match the definition/term…
Was McDonald’s Adaptive or Just Lucky?
With this exercise, students need to consider whether McDonald's successfully leveraged the changing factors in the macro-environment, or whether their…
Need to Improve Internal Marketing?
In this activity, students review the disappointing performance of a marketing campaign and determine where the problem occurred and does…
