Even More Teaching Activities
KFC Zinger Launch (with video)
In this activity, students will review the new product development process for the launch of the KFC Zinger sandwich (burger)…
Converting Logistics to Customer Value
For this activity, the student task is to determine which parts of Walmart's customer/marketing offerings are made possible due to…
Improving Poor Positioning Slogans
Tag lines gone wrong. Students need to review poorly written slogans and see if they can rewrite them more appropriately,…
Analyzing Campaign Results
In this exercise, students are presented with the campaign results from a bank that has tested different promotional tactics. Their…
Choosing a Target Market (Numbers-based)
In this activity, students will review a simple table containing top-level information on several markets/segments and they need to identify…
Evaluate their Retail Strategy
This case study outlines the strategic plan for Thompson-Smith, a fictitious retailer with multiple brands (retail formats). The task is…
