Even More Teaching Activities
Students review the viral video launch of the highly successful Dollar Shave Club and then identify their 7P's offering and the mindset of their target market. Great activity for breaking down the full 7P's marketing mix. EXCLUSIVE ACTIVITY FOR MEMBERS
For this activity, the student task is to determine which parts of Walmart's customer/marketing offerings are made possible due to their efficient logistics system. EXCLUSIVE MEMBER ACTIVITY
This case looks at Patagonia, a company that is highly successful in terms of growth and profits, but also makes a substantial contribution to the environment, sustainability, and even to the anti-consumer movement and ideology.