Even More Teaching Activities
Speed of New Product Adoption
Smart TVs became popular within a few years, yet microwave ovens faced significant market resistance and took decades to get adopted. The challenge is to determine why this was the case.
Change in Retailer Relationships: Good or Bad?
In this exercise, students need to evaluate how well this manufacturer is progressing with their retailer relationships (in its micro-environment).
International Markets: MCQs
15 multiple choice questions on international marketing topics. EXCLUSIVE ACTIVITY FOR MEMBERS
A Successful Entrepreneurial Start-up
This student discussion exercise is built around a video where the founder and CEO of the Dollar Shave Club discusses how the business was built and has been made successful. EXCLUSIVE MEMBER ACTIVITY