This activity requires you to determine a price solely based on what value your product generates for the customer. As there are only insignificant variable costs involved, what price would you set?
ACTIVITY/TASK
Assume you are the marketing manager for a large sales training company. Over many years, your firm … Continue reading...
Pricing decisions will form a key part of the firm’s overall marketing strategy. In this activity, your task is to identify why the firm has adopted their particular pricing approach.
ACTIVITY/TASK
For this task you need to identify how each of the following consumers perceive value, based on their statements listed below. You should note that the perception of value varies across most of these consumers.
For each consumer statement, n this activity, identify how each of the following consumers perceives … Continue reading...
