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Great Ideas for Teaching Marketing

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strategy hierarchy

Assessing a Strategic Alliance

In this mini-case study, students assess whether a joint venture between Tesco Bank and Aviva (insurance) has benefits for both players, as well as its joint customers.

Categories Business Markets, Discussion Exercises, News item, Services/CRM, Strategy and Plans

Developing a Strategy and a Marketing Mix

In this activity, students develop an appropriate retail design and connected marketing mix for a potential new restaurant. Multiple thought-starters are provided for students.

Categories Decisions and Mini-Cases, Introductory Concepts, Services/CRM, Strategy and Plans

Strategy Hierarchy Levels

In this exercise, students required to determine at what strategy hierarchy level each of the following marketing decisions have most likely been made; choosing from corporate, strategic business unit (SBU) or functional (within marketing).

Categories Discussion Exercises, Review Exercises, Strategy and Plans

Are these Marketing Tasks?

For this exercise, students review a list of work tasks and identify which ones are likely (or not) to be part of a marketing role – an activity designed to help students further understand what a marketer does.

Categories Discussion Exercises, Introductory Concepts, Review Exercises, Strategy and Plans

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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