Impact on Positioning
This activity outlines two situations in regards to the potential impact on the firm’s positioning due to their distribution channel selection.
Impact on Positioning Review the Teaching Activity
relationships
Should We Use a Wholesaler?
Removing the middle-man (a wholesaler) from the channel will provide a higher per unit margin for a manufacturer, but will it result in a higher profit overall?
Should We Use a Wholesaler? Review the Teaching Activity
Channel Conflict Challenges
This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.
Channel Conflict Challenges Review the Teaching Activity
Handling Channel Conflict
When a firm utilizes multiple channels, it is likely that channel conflict will occur from time to time. This activity is based upon a real business situation. What would your students do in this situation?
Handling Channel Conflict Review the Teaching Activity
Change in Retailer Relationships: Good or Bad?
In this exercise, students need to evaluate how well this manufacturer is progressing with their retailer relationships (in its micro-environment).
Change in Retailer Relationships: Good or Bad? Review the Teaching Activity