Shopping Styles

Your task in this activity is to match the various shopping motivations to the three types of buyers listed below.

Consumers tend to adopt a similar shopping style across various markets/products. For example, some consumers tend to be shoppers/switchers, whereas other consumers are quite loyal (or habitual buyers) – so let’s see if we can describe and understand them.

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Using Motivation Theories

There are various theories of motivation listed in textbooks. For this activity, you need to identify different ways of motivating consumers to buy a mobile phone and to visit a particular restaurant. To help you with this activity, an example has already been provided for you.


Motivation Level

For a car

For a restaurant

For a mobile phone?


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