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Great Ideas for Teaching Marketing

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expectations

Time for a New Positioning Slogan?

This fitness center is starting to think that their positioning tag-line is primarily responsible for their loss of new customers/members – what do your students think?

Categories Discussion Exercises, Introductory Concepts, Promotion, Segmentation and Positioning

Which Learning Theory?

In this mini case study, the firm is considering four promotional approaches. Each of their promotional approaches relies on a different learning theory.

Categories Consumer Behavior, Decisions and Mini-Cases, New Product Process, Promotion

Understanding Customer Satisfaction

This activity is designed to help students identify the key components of what drives customer satisfaction outcomes, by evaluating a series of statements made by consumers regarding their recent interactions with a firm.

Categories Consumer Behavior, Introductory Concepts, Review Exercises

Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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