This fitness center needs your advice. They are starting to think that their positioning slogan is primarily responsible for their loss of new customers/members. Do you think it’s time for a new slogan?
ACTIVITY/TASK
New Millennium Fitness Centers have the positioning slogan – “we’ll get you fit”. However, … Continue reading...
There are number of different learning theories. In the following short case study, the firm is considering four promotional approaches. Each of their promotional approaches relies on a different learning theory. Can you identify what they are and how to use them?
ACTIVITY/TASK
Billy had just started his business … Continue reading...
This activity is designed to help you identify the key components of what drives customer satisfaction outcomes. Listed below are a series of statements made by consumers regarding their recent interaction with a firm. Quickly review each statement and determine how satisfied each consumer is (using this simple scale; very … Continue reading...
